How to Make Your LinkedIn Company Page Shine

When a business starts developing a social media strategy, oftentimes LinkedIn is the ugly stepchild that repeatedly finds itself feeling neglected. For many businesses, LinkedIn can be a prime location for building loyal supporters and sharing relevant industry information that your customers care about. 

 Source:  Inc  .

Source: Inc.

LinkedIn is inherently a professional social network compared to other, more community driven networks. The content that performs best on LinkedIn is educational, resourceful, and relevant to your specific industry. Blog posts, success stories, business innovations, media placements, and “work-life stuff” is the kind of content your business should be sharing on LinkedIn (quite different than the content you're sharing on Facebook and Instagram). 

Once you’ve determined that LinkedIn is a place your business should be present and you’ve committed to creating and curating appropriate content for this unique platform, there are a few simple steps you can take to encourage your page to shine: 

1. Encourage your employees to claim their company

By encouraging your team to update their LinkedIn profiles and claim the business as their current employer, they automatically become followers of the company page. This ties them (and their network) to the company and grows the number of followers for the page.

2. Promote your company page

This seems like a no-brainer, but often times gets lost in the everyday hustle. Don’t forget to include links out to your company page in email signatures, newsletters, and blog posts. The more opportunity you give your customers to stumble upon your page, the more likely they will be to follow.

3. Add a “follow” button to your website

The footer of your website is where visitors trust they can go to for quick information - including your social media platforms. Make sure that LinkedIn is included alongside of Facebook, Twitter, and your other social icons.

4. Launch a “follow” ad campaign

By launching a “follow” ad campaign on LinkedIn, you can target members based on things like industry, company, or location to capture the audience that will engage most with your content. When a new follower joins your company page, their action spreads through their own network and can encourage others to hop onboard too. 

5. Optimize your page for search

Include relevant keywords in the description of your company page as well as in the content that you share in your feed. If you’re sharing content with a long description, take advantage of the opportunity and choose words that Google will favor in search results.

6. Share content that people care about

We talked a bit about the type of content that people are looking for on LinkedIn in comparison to other social platforms, but I will reiterate the fact that content is king (always). Include images with your posts, don’t be afraid to share video content where it’s relevant, and do share job opportunities (these tend to lead directly to page follows).

Snapchat vs. Instagram Stories

Well, imitation is the highest form of flattery…

Recently, Instagram swooped in to steal the lime light from Snapchat, the [once] younger, more attractive social platform, by introducing Instagram Stories - an almost literal clone of Snapchat itself. 

When I first caught wind of this new release from Instagram, I was kind of bummed. “Instagram is a place to share well curated, thoughtful images with my friends and community,” I thought to myself while stomping my foot and crossing my arms across my chest. But, after taking a step back and doing some self reflecting, I began to realize that Instagram, really, is reaching back to their own original roots with this new addition. 

Let me ask, do you remember the early Instagram days? What was your very first Instagram post? Mine was a shitty shot of the In-n-Out that I was so eagerly about to consume, only to be enhanced by the Earlybird photo filter (UGH. This filter was so cool at the time). The point is, Instagram started as a place to share your everyday moments without a care in the world. Somewhere along the way, the pressure was put onto each of us to carefully choose the images we share and to never overshare because, God forbid, you lose a follower or three. 

I jumped onto the train and went where it was taking each of us. I started planning out my Instagram posts, sharing only at optimal times for engagement and interaction…applying the same, consistent filter to each photo I shared, and using a combination of searchable and unique hashtags in order to gain additional likes without appearing to be spammy. This can quickly become exhausting, repetitive, and *cringe* BASIC. Which is the very reason that I believe Snapchat hit a home run when they entered the market.

 Source:  TechCrunch

Source: TechCrunch

Things I love about Snapchat: 

I love Snapchat mostly because of its inherent simplicity. I follow a small number friends and influencers and can get through their days in a matter of minutes. I see what I want to see, when I want to see it, and don’t really worry about missing a beat. I understand that it’s a bit of a clunky experience, but personally, I appreciate the clunk. As a kid that comes from a place of building computers and writing my own games, the simplicity adds this human element to platform. I don’t feel like Snapchat is trying to sell me (even though they make bank from the Discover section and branded smart). 

Things I’m learning to love about Instagram Stories: 

I can appreciate what Instagram is aiming to do with Stories and kind of like the idea of blips of my friend’s lives being housed inside of the same app as my more permanent photo feed. There is some convenience in not having to open up two different applications to get a visual representation of what’s up in my social circle. I’m curious to see how Stories continues to evolve. The character masks/filters on Snapchat is a feature that makes Snapchat a playful ton of fun. With the recent purchase of MSQRD by Facebook, it will be interesting to see how Instagram incorporates kickass face filters to Stories.

One thing I will say about Instagram Stories is that I haven’t built my own Instagram account to support the purpose of Stories. I follow exponentially more people on Instagram than I do on Facebook and I don’t really care to see all of their stories. Filing through the bubbles at the top of my feed currently feels a bit like a chore. I wouldn’t mind seeing this interface evolve a bit more, allowing me to curate what I see and how I see it.

One thing is clear: the war is on and these two social kingdoms will battle for our attention. Who will win? Only time will tell.  


5 Entertaining Accounts to Follow on Twitter

1. @WWESubway

Whether you're a fan of WWE and/or Subway sandwiches or not, this account will make you laugh out loud. A clever combination of moments experienced at the chain restaurant with epic moments from on of the most intense sports out there results in a comedic representation that we can all relate to. 

2. @dennysdiner

The Denny's Diner account is one that I would have never expected to become a super fan of. The brand does an incredibly clever job speaking to their target market in a voice that they can not only relate to and find joy in, but also feel so inclined to favorite, retweet, and share over and over.

3. @CooITweetsHere 

@CooITweetsHere (spelled with a capital "i" in place of the "L") is one account that I can always count on to make me laugh. Consistently sharing great, humorous content of all kinds, this one is never a letdown. A little bit of celebrity is sprinkled in here and there as well. 

4. @alanhungover

Always funny and sometimes a little bit crude, follow @alanhungover for consistently entertaining content. 

5. @perspective_pic

Less funny content than the previous four accounts, but extremely entertaining content nonetheless. There surely isn't a shortage of clever and insightful content here.

I can also sometimes be funny, so don't forget to follow me on Twitter too! @emilykolberg 


Why UGC?

UGC is user generated content - content created by everyday individuals like you and me. In the end, we’re all creators and have a natural desire to share in order to gain validation and feedback. Social media (specifically Instagram) is an expansive world of its own founded on the idea of UGC. All of this UGC can be utilized by brands to support their image and ultimately help sell product. User generated content can technically come in the form of photos, videos, tweets, blog posts, etc., but visual content is what proves to be the easiest to repurpose for brands. Below are a few truths of user generated content. 

It’s Affordable

Whether it’s free or relatively affordable, all brands can take advantage of UGC in one way or another. Most people are thrilled by the idea of a big brand repurposing their content while giving credit to them as the creator. Other times, more influential users may be inclined to ask for monetary compensation in return for your brand using their content. As a brand, you must understand that the influencers with bigger followings are making this their full time job and get paid pretty damn good salaries for doing it. Good content takes planning, talent, and time. Pay up when it makes sense to do so. 

It’s Plentiful

Everyone is creating content…literally everyone. It’s no longer just a blogger’s world to create and share content to hundreds and millions of followers. One brand that specifically took advantage of the amount of content that people are willing to produce and share on Instagram is Triangl Swimwear. They didn’t choose to gift only the big influencers, but rather reached out to all kinds of girls to help promote their product. All of the sudden, everyone is wearing a Triangl bikini all summer long. Not only was this a smart tactic on their part, but the bikinis look great on pretty much everyone, making it easy to snap, share and tag the photo.

It’s Compelling

Consumers listen to their peers when it comes to making purchasing decisions. The more user generated content that forms around your brand, the more trusted exposure your brand will gain. When you switch the mentality from selling something in an ad to selling through personal testament, the reliability of the message grows exponentially.

It’s Scalable

When it comes to UGC created by influencers, there is the opportunity to get your product or brand in front of more eyeballs that your brand could ever accomplish on its own. It’s actually quite shocking and equally impressive that many of these influencers have millions of followers while fashion magazines have only a fraction of a million followers on Instagram. If you’re able to partner with multiple influencers with large numbers, your brand exposure will continually build. 

It’s Accessible

Oftentimes brands don’t know how to create an influencer strategy and therefore it becomes a daunting and seemingly impossible task. The truth is, if you think that an influencer is truly a right fit for your brand, they will more than likely be stoked to have your brand reach out to them with an opportunity to create UGC (read more about choosing the right influencers for your brand here). Keep track of users posting about your brand whether it was a paid effort or it wasn’t and continue to encourage these brand advocates to share about your brand by liking, commented, and reposting their content. 

Taking Social Offline

While social media was born online and continues to breathe online, there are many creative ways that you can bring that same fun and interactive experience to your brand's offline presence. Below are some great examples of how brands have used social media to leverage brand awareness through multiple verticals. 

1. Creating Event Hashtags

Whether you’re building out an intimate event with top influencers or you’re throwing a larger in-store event, concert, etc, creating a branded hashtag for the event is a great way to track social engagement and encourage guests to participate. Making this hashtag visible to your guests is key. I’ve been a guest at multiple events where bloggers are wandering around searching and asking anyone that may know, “what is the hashtag for this event?” As social influencers, they've been groomed to give credit where credit is due. If your brand hasn’t created a hashtag for the event, that becomes an immediate loss. Be sure to have your hashtag included on the event invite so that guests can start using it right away and become familiar with it for the event itself. Once they arrive, the event’s hashtag should be in plain site. A great way to get even more participation using the event hashtag is to use incentives. Build a contest or giveaway around the hashtag to encourage more engagement from your guests.

One of the best events that we threw during my time spearheading digital at AG Jeans was the #AGBloggerBowl in collaboration with Teen Vogue. We invited 19 influencers from NY to take part in a bowling challenge between team Uptown Glitz and Downtown Grit. The influencers were encouraged to smack talk over Instagram and Twitter pre-bowl as well as during the game which resulted in more than 7.5 million impressions.

blogger bowl 600.jpg


2. The Dressing Room Selfie

You can take your social strategy offline by bringing it directly into your retail locations. We all secretly enjoy taking a selfie from time to time, so when you give your customers permission to pull out their phones and snap a photo in the dressing room, they should happily oblige. 

In support of the Fall 2015 #ACforAG collection, we invited shoppers to snap a photo of themselves wearing their favorite pieces from the collection and share them on Instagram using the dedicated hashtag to enter to win 1 of 3 prizes.

3. Photo Booths and Sharing to Social

The idea of bringing a photo booth into your event or retail location isn’t a new one, but it certainly works and is worth a mention. Urban Outfitters and Topshop are two retailers that I think have conquered this well. Their in-store photo booths are branded from the outside as well as on the photo itself. 

During the in-store #ACforAG launch event at Ron Herman last Fall, we hired Bosco to bring in a high quality photo booth for our guests. It was the hit of the party with a line that never dwindled. Giving users something “to do” during a shopping event that also encourages them to share their branded experience on social is total win for any brand. 

4. Billboards and In-Books

From the screen to the street, Calvin Klein took social completely offline by including their branded hashtag on billboards around the city and in-book advertisement circulating internationally. Because the hashtag is easy to remember, easy to spell, and in front of (literally) everyone’s face, the brand has collected over 230K Instagram posts from their followers. 

5. QR Codes

While there was a time when brands across the board were considering how they might be able to incorporate QR codes into their marketing strategy, it seems that the food and beverage industry holds the majority of success in this arena. Coca Cola took advantage of this engagement tactic to support their Snowball Effect Campaign. The QR code featured on 7-Eleven cups directed customers to their mobile app to learn more about the campaign which resulted in tens of thousands of app downloads (source). 

6. From Twitter to the Airport

A few years ago, Morton’s Steakhouse truly brought online to offline when Peter Shankman (a customer) wishfully tweeted from the airport. He wrote, “Hey @Mortons - can you meet me at newark airport with a porterhouse when I land in two hours?K, thanks. :).”

Although Morton’s never replied to the tweet, they did something even better. Upon arrival at the Newark airport, Shankman was greeted by a waiter wearing a tuxedo while holding a steak, shrimp, side of potatoes, bread, two napkins and silverware. 

Now that’s something to talk about #viral. 

7. Take a Stand

In 2010, AT&T launched a campaign that we still talk about today. The “It Can Wait” campaign encourages everyone to take a stand against texting while driving by using #X as a signal to their family and friends that they’re getting behind the wheel and won’t be able to text until they have parked again. 

The message is clear, “No text is worth a life. Not even one.” By encouraging everyone to share #X on Twitter or Facebook, they were able to show the world how many people were putting their phones down before driving. 

8. The Tweet Shop

During New York Fashion Week, Marc Jacobs did something that surprised us all. They opened up a tweet shop within their Manhattan pop-up shop where the required currency wasn’t a dollar, but instead a tweet. Customers who came to the shop were asked to share a tweet or photo on Instagram using the hashtag #MJDaisyChain in exchange for gifts including perfumes, necklaces, and purses. As a result, the brand was able to garnish more than 13,500 Twitter mentions and 4,300 Instagram mentions.

  Image source: The Moodie Report

Image source: The Moodie Report

9. Pinterest Comes to Life

Nordstrom is well aware that a large segment of their target market is active on Pinterest and cleverly decided to bring that beloved online experience in-store. Boasting 4.3 million followers on the platform, they brought their top pins to life in 117 stores by featuring them front and center with a special “Pinterest marker.” Because of the success of this campaign, the brand created an online catalog for their customers called “Pinspiration” which allows salespeople to match popular items from their Pinterest boards available inventory for their customers.

  Image Source: Nordstrom

Image Source: Nordstrom

10. Virtual Reality From the Comfort of Your Own Store

Fashion Week proves to be a good time for fashion brands to get attention in the social space by doing something noteworthy and out of the box. During London Fashion Week, Topshop creating a contest asking their fans to share their LFW style across Facebook, Instagram, and Twitter for a chance to be one of five winners that would experience their runway show via virtual reality from their famed flagship store on Oxford Street. 

  Image Source: Topshop

Image Source: Topshop

3 Standout Snapchat Campaigns

1. Grub Hub’s Snapchat Contest

Grub Hub’s Snapchat contest was one of the first that I came across and felt like did a really great job. One of the best things about Snapchat is the ability to scribble and draw all over your shots before you share them. Grub Hub encouraged their followers to create a “food doodle” and send it back for a chance to win. This campaign was fun for their followers, different enough that it felt like a new experience, and had a reward that encouraged followers to participate. Pretty simple and effective! 

2. Sour Patch Kids

Sour Patch Kids was smart enough to recognize that one of their largest consumer sets spends their time on Snapchat. Half of the platforms users are between the ages of 13-17. Knowing this, Sour Patch Kids partnered with Vine star, Logan Paul to create a light-hearted, silly, and branded story for their account. 

Over the course of 5 days, Logan created a story around the idea of “sour then sweet” featuring a life-sized sour patch kid accompanying him along the way. The collaboration earned Sour Patch Kids 120,000 new followers, more than 6.8M impressions, and over 26,000 screenshots.


3. WWF #TheLastSelfie

I’ve written about #TheLast Selfie before (here), but I couldn’t leave it out of this post because it’s just too good. I think that this may be my favorite Snapchat campaign of 2015 and I can say that for a couple of reasons. Firstly, I didn’t even know that the World Wildlife Foundation had Snapchat, so the fact that this campaign brought their account to my attention, means it did a good job. Secondly, the sheer cleverness of the hashtag and inherent capabilities of Snapchat as a social platform align perfectly. 

The Danish branch of WWF used the 10 second snap feature as a parallel to show how quickly endangered animals can become extinct. While the #selfie often gets joked about or superficially praised, WWF decided to take a more sober approach which made everyone’s ears perk and eyes take notice.

Instagram: Keeping it Real

Where in decades past consumers have looked to fashion magazines such as Vogue, Elle, Vanity Fair, etc for inspiration and seasonal trends, times have since changed and the Internet has made discovering this kind of content much more accessible. It was only a few years ago that fashion blogs were being born. These “fashion bloggers” didn’t have any idea of the impact that they would have on today’s society. Girls (and guys) started sharing their interests, opinions, and daily wardrobes on the world wide web for others to comment on and take inspiration from. As the audiences for personal blogs continued to grow, consumers started putting more of their trust in these relatable personalities that were sharing content daily over monthly fashion books they would pick up from the news stand.

When Instagram launched in 2010, the game changed even more drastically. Now anyone could share their style, their neighborhood, art, and passions without paying for hosting or planning too thoroughly. You see it, you snap it, and you share it. Within a couple of years, brands were forced to start questioning where they were putting their marketing dollars. It seemed that these emerging Instagram influencers had more pull in regards to customer buying behavior than campaigns featuring a celebrity and put together by an entire production crew.

The key to early success on Instagram was authenticity. Consumers will always get bored. And when you’ve been feeding them the same kind of content over and over for an extended period of time (ie. magazine ads), they will thirst for something different. Instagram popped up at just the right time and gave consumers the outlet to latch onto exactly when they needed it. 

Think about it. When you can truly relate and see yourself in that outfit or in that place that Instagram influencer “XYZ” just shared on their feed, it sticks with you. Whether you “like” it, comment on it, tag your friend to share it, or screen shot it to save it for later, these are all actions that you wouldn’t be so inclined to make while flipping through the pages of Vogue in the airport terminal.

Brands are watching, listening, and learning. And while there is still more room for growth on Instagram, they’ve learned how to partner with some of the biggest influencers on the platform. The toughest part about this kind of relationship is that it relies on a paycheck. Once money becomes part of the equation, you risk losing authenticity. Some Instagram influencers like @manrepeller (in my opinion) have nailed this balance. Leandra Medine has created a business for herself from what began as a series of thoughts and opinions shared on a personal blog. Over time, her posts continue to come from her voice, showcase her style, and highlight brands at the same time…all while a team of employees conduct the show from behind the curtain.

Other Instagram influencers can struggle to find this balance. With legal restrictions getting tighter on Instagram making it required that a sponsored post be labeled as #ad, #spon, etc, it becomes even more challenging to keep your online social presence authentic. This is one of the main reasons that partnering with the right influencers for your brand is critical. 

Instagram has been around long enough that it has found its place in the social media circle. While brands and influencers are partnering left and right, it’s the real-life, heart felt moments that warrant the best response on the platform. In order to keep your audience engaged and your brand alive, keep telling your story through real moments that your brand is genuinely excited to share.

Gamification Works

Gamification comes in all shapes and sizes. We’ve all been invited to play FarmVille on Facebook (probably more times than we can count). And although many of us found ourselves becoming incredibly annoyed by these game invitations, that doesn’t change the fact that FarmVille has more than 80 million users making it one of Zynga’s most successful games. We like games because their fun. We like games because we’re inherently competitive. Social media has allowed brands to play with the concept of gamification as a way to connect with their audience on a more engaged level. From FarmVille to rewards points to LinkedIn progress bars, it feels like everyone is giving it a shot (swoosh!). 

Gamification is the application of game mechanics into a digital experience in order to engage users. Most people aren’t visiting their social channels on a regular bases to check in on what your brand has chosen to post today. They’re checking in regularly because their interested in what their friends are doing or saying (on average 2-3 hours a day according to AdWeek). But, if a brand can give their followers something exciting and grab their attention, they can use these channels to create additional buzz.

According to Amy Jo Kim, CEO of Shufflebrain, there are four main ways that users interact regularly with “gamified” social media. They show up for competition, cooperation, exploration, or expression. You can think about these four categories of game-players when planning your next gamified campaign to best reach your intended audience.

Competition: win, beat, brag, taunt, challenge, pass, and fight

Cooperation: join, share, help, gift, greet, exchange, trade

Exploration: view, read, search, collect, complete, and curate

Expression: choose, customize, layout, design, and dress-up

When we think about it, FourSquare was practically founded on the principle of gamification. As a user, you can earn badges by checking in at spots around town. The more often you check in, the more badges you receive and the “cooler” that you appear to your community (social currency!).  What’s interesting about Foursquare is that initially they created points and badges to teach users how to use the platform and make their own experiences more fun. Points were created as a way for users to measure how exciting their outings were, badges were to give the user a sense of accomplishment, and mayorships allowed users to compete with their friends. Even they were shocked by how much people loved the platform. 


One of my personal favorite social media platforms is LinkedIn. For what is considered a “professional” social platform, you might ask how gamification could be a fit. Do you remember when you first signed up for your LinkedIn Account and you were encouraged to add past work, current work, your location, and start connecting with people? The more of these actions you took, the more your progress wheel filled up. I must say that my progress wheel is ALMOST completely full and I’m striving for 100% (maybe I need to share more blog posts over there!). LinkedIn was able to create a game-like structure that encourages their users to continue being active and engage. 

Another prime example of a brand that successfully used gamification to engage their users is Nike. Nike realized that fitness is often driven by competition. Maybe I’m the only one (but I doubt it) — have you ever been on the treadmill at the gym and decided to run an extra mile because the guy next to didn’t quit running before you did? That decision right there was made because of my human desire for competition. It’s not always about going longer than the guy next to you, but it is about doing more and going harder than you initially thought you could. In 2010 Nike launched the Nike+ Running app. The app tracks your distance, pace, time, and calories burnt using GPS while also engaging users socially through competition. The app encourages its users to share their accomplishments on social media and gives them a real-time cheer for every “like” or comment that they receive. 

People like doing things that are fun, they like being challenged and mostly, they like being rewarded. Whether you’re a fashion brand, a technology brand, or other this is why gamification works. The natural desire for any person is to feel a part of all of all three of these moments that can be accomplished by the “game” your brand chooses to build.

The Basics of Advertising on Facebook

Paying for stuff is always bummer. Especially if you can get that stuff for free. And because signing up for a Facebook account is free, a lot of times brands feel as if they don’t need to make any kind of monetary investment towards their Facebook page. The unfortunate truth is that if you want your Facebook page to be worth your time investment, you’re also going to want to invest some dollars into it too.

Facebook is the world’s largest social network boasting 1.3 billion active users, 62% of them that log into their accounts each day (kissmetrics). That’s a lot of potential eyeballs for your business. Although the largest audience set falls between the ages of 18-29, there are also plenty of Facebook users that skew younger and older, meaning that no matter who you’re marketing to, they’re most likely hanging out on Facebook.

Now for the bad news. The organic reach for brand pages has fallen from 12% in 2012 to less than 6% today for pages with a small audience and less than 2% for pages with large audiences. Facebook is where your customers are spending their time - now it’s our time to figure out how we reach them while getting the best bang for our buck. 

One of the biggest reasons that Facebook is capable of becoming your best friend in social advertising is because they’ve set up their advertising platform so that you can seriously dial in on your target audience. By using your customers’ determined demographic and psychographic characteristics, you can create a really great ad that reaches the right people at the right time. 

Bear in mind that although having the ability to choose every detail about the people you’re targeting, it doesn’t mean that you should. Some presets are more useful than others. 

Location: This one is mandatory for anyone creating a Facebook ad. You can choose up to 25 countries to target per campaign. If you choose more than 1 country though, you’ll no longer be able to choose specific states or cities within each individual country. 

Age: While you’re figuring out what kind of ads will work best for your target audience, it’s a good idea to test different CTAs, images, and copy against multiple age ranges. Learning what type of language and imagery performs best will help you target your audience even more efficiently moving forward. Humor may work better for a younger audience while sports may perform better for older men. These are the kind of hypotheses that should be tested.

Gender: If your product clearly focuses on men or women, then this filter could prove to be useful for you. As an examples, if you’re not a beauty brand trying to market to women, then you can leave this filter untouched to target both men and women. 

Precise Interests: This section allows you to target people based on what they have listed on their Facebook profiles as an interest. This can be a powerful tool if you use it well. For example, if you’re a company like AG Jeans, you can target people who have liked the J.Brand Facebook page.

Broad Categories: You’re given a lot of options under Broad Categories and although it may seem like a good tool at first, you can often reach the same people more accurately by using other targeting options. 

Connections: Facebook allows you to choose to target Facebook users that are already your page fans or users that aren’t yet your page fans. This can become an extremely powerful tool for you when you’re setting up your ad campaigns. One brand reported seeing 7x larger click through when they targeted their existing fans.

Friends of Connections: Targeting friends of the people that have already liked your page is a great way to get some social proof and build your page following. Ads with this option enabled let your audience see which of their friends have already liked your page, encouraging them to like it too.

Advanced Targeting Options: For the most part, I would suggest steering clear of the advanced targeting options. This section allows you to target based on: Interested In, Relationship Status, Languages, Education, and Workplaces. Although these filters can be helpful for really narrowing in on your audience, they can also exclude a lot of your potential customers. Keep in mind that if a Facebook user doesn’t share this information on their page, they’ll be left out of your targeting. 

Instagram Editing Tools That Win

We’ve talked about the shots that reign supreme on Instagram before, but now we’ll take it to the next level and talk about my favorite photo editing tools for Instagram. There are LOTS of editing apps available in the App Store, and it can be a challenge to figure which ones are worth paying for versus which ones might turn out as duds lingering lost somewhere inside of the black hole we can call our phone. Hopefully, my two sense will give you some insight into which tools are good for what. Editing your photos to become the perfect Instagram pic takes some commitment! 


VSCO is my filter go-to. Like I mentioned previously in the “5 Ways to Make Your Instagram Photos Better,” consistency in your feed is key. Have you been searching for the right filters to create a mood for your feed? Look no further - VSCO CAM has got your back. Plus you can layer images, save filter processes, and use the camera feature to manually adjust your focus.

Cost: Free! 


2. Facetune

When people first started talking about Facetune, it was all about making yourself thinner or whitening your smile. While some angles are bad and make you look bigger than you are or lighting is terrible and your teeth look yellow, I tend to use Facetune in slightly unconventional ways. Ever notice somebody’s feed that consistently highlights the perfect, bright white accents? By using the teeth whitening tool on Facetune, you can brighten your white backdrop in seconds. Not to mention there are lots of other fun tools to explore! 

Cost: $3.99


3. Afterlight

When I think Afterlight, I think options. This app has everything you need under one roof in regards to color changing, filters, and cropping. It includes 74 filter options, 78 natural textures like light leaks and vintage effects, and 128 different frames. With all of these options, just don’t forget that your feed should stay relatively consistent!