Some content just simply performs better on Instagram than other content. This is the "Cliff Notes" version of what works best on one of the fastest growing social platforms out there: 

1. The Bees Knees: Shot from above. Knees included, face excluded.

@mademoiselle__k // 4.5% engagement

@mademoiselle__k // 4.5% engagement

Sharing shots like this from above tend to collect a large number of likes on Instagram. They give your followers an eagle eye view into the details of what you're wearing/doing/drinking/eating today without the distraction of a face. When the face is excluded, the image becomes more easily relatable.

 

2. Front & Center: Find an eye-catching wall and extend arm forward while holding something really cool (or delicious).

@emilykolberg // 4.3% engagement

@emilykolberg // 4.3% engagement

Maybe it's an ice-cream cone, a cocktail, or a bouquet of flowers. Whatever it may be, if the subject is interesting enough and is complimented by the backdrop, these shots are inevitably eye-pleasing. 

 

3. The Selfie: Set the camera to forward facing and snap. Easy as pie. 

@kristengracelam // 4.4% engagement

@kristengracelam // 4.4% engagement

Let's all admit it. People like taking selfies (when the lighting is right and we're having a good hair day). Selfies also tend to gather a large number of likes from followers. As a brand, you're not going to post a bunch of selfies to your Instagram account, but you may want to consider creating a contest or sweepstakes that asks users to share a selfie to enter. All they need is a camera and a face -- the barrier to entry is pretty low. 

 

4. Creature Feature: They're usually pretty photogenic.

@lisadengler // 3.7% engagement

@lisadengler // 3.7% engagement

You don't need to do much here beyond keeping the fluff from moving for a few seconds. Featuring your office pet or regramming a pup bundled in your brand's blanket is sure to open the floodgate of engagement. 

 

5. Mouthwatering Moments: Whether it's the perfect positioning or a more unposed/natural environment, we can't help but double tap some good looking grub. 

@starbucks // 3.2% engagement

@starbucks // 3.2% engagement

When the lighting is right and you can make something look just as good as it tastes then you have pure Instagram gold sitting right in front of you, my friend. A sweet summer acai bowl tends to perform well, but the sweets and treats tend to be irresistible not only to our palettes, but also to the double-tap. 

 

6. The Product Lay Down: An eagle eye view of all your favorite things. 

@agjeans // 2.5% engagement

@agjeans // 2.5% engagement

Your followers look to you for inspiration. What better way to show them what pairs well with what than a from-above view of your favorite things of the moment? This gives you the opportunity to showcase more than one of your products at a time and encourage your audience to consider putting two pieces together they may not have considered previously.