Holiday campaigns are a great way to connect with your audience on social media. While you can (and should) acknowledge appropriate national holidays, it's easy to become drowned out by all of the holiday noise in the atmosphere. This leaves room for your brand to have some fun with some other unusual holidays that have made their way onto the calendar. The first thing you should to do ensure that you don't miss any of the holidays that may resonate with your audience is to create a content calendar (learn about content calendars here). You'll want to include important days for your brand such as Black Friday, but also pick out the fun/silly days that work for your target market. 

Click through the slideshow below to view a few of my favorite "holidays" throughout the year (12/15 - 11/16):